The Challenge
Marketing and sales teams work from different systems, making it impossible to tie campaigns to revenue accurately.
Our Solution
Automated syncs across HubSpot, Salesforce, and GA4 with attribution-ready dataset for reliable revenue-linked reporting.
Business Impact
- ✓ Campaign-to-revenue tracking
- ✓ Automated attribution
- ✓ Unified reporting dataset
- ✓ Eliminated manual exports
Complete Attribution Pipeline
Clockspring connects campaigns to revenue with automated touchpoint reconciliation:
Capture & Normalize
Pull contacts, leads, and campaigns from HubSpot and Salesforce via API. Fetch GA4 events and conversions on a schedule. Normalize UTM fields, dates, and IDs.
Match & Enrich
Match touchpoints to people and opportunities using email, client IDs, campaign IDs, or defined keys. Apply agreed campaign naming and channel taxonomy.
Assemble Attribution Table
Create an attribution-ready dataset (row-level touchpoints with revenue linkage) and write to your reporting DB for BI tools.
Sync Back & Govern
Optionally push key fields back to HubSpot or Salesforce (e.g., last-touch campaign, first-touch source). Log every run and support replay.
Systems Involved
Notes: GA4 large-range queries may be batched for reliability. Write-backs target fields approved by your CRM governance. No browser tags or GA configuration changes required for Clockspring to operate.
How It Works (60 seconds)
- Capture: Pull contacts, leads, and campaigns from HubSpot and Salesforce. Fetch GA4 events and conversions.
- Match: Connect touchpoints to people and opportunities using email, client IDs, and campaign identifiers.
- Assemble: Create attribution-ready dataset with revenue linkage and publish to reporting database for BI.
- API pulls: HubSpot contacts/campaigns, Salesforce leads/opportunities
- Scheduled pull: GA4 events, conversions, source/medium data
- Normalization: UTM fields, timestamps, campaign taxonomy
- Matching: deterministic keys (email, campaign ID, client ID)
- Attribution table: touchpoint → person → opportunity linkage
- Publishing: write to reporting DB for BI tool consumption
Built‑in Safeguards
- Data validation: automated UTM and campaign field verification
- Match confidence: scoring algorithms with adjustable thresholds
- Campaign taxonomy: consistent naming and channel classification
- Governance controls: approved field mappings and write-back permissions
- Audit trails: complete processing history with replay capabilities
See Your Attribution Clearly
Connect campaigns to revenue without spreadsheets. Build reliable attribution across HubSpot, Salesforce, and GA4.